Negotiating Values in the Creative Industries

Discover the untapped significance of fairs, festivals, and competitive events in the creative industries with Negotiating Values in the Creative Industries by Brian Moeran. Published by Cambridge University Press in 2012, this insightful paperback spans 376 pages and delves into the vital role these events play in shaping cultural and economic values. Through a series of compelling studies, Moeran examines some of the world's most iconic fairs and festivals, shedding light on their impact and importance. This book is essential for anyone interested in understanding the dynamics of value negotiation within the creative sectors. Enhance your knowledge and appreciation of the creative industries with this engaging read.