Myth of the Global Corporation

In "Myth of the Global Corporation," author William W. Keller delves into the complex dynamics of multinational corporations and their impact on the global market. Published by Princeton University Press in 1999, this insightful paperback spans 208 pages, offering a critical examination of the belief that multinational enterprises are dismantling national borders. Keller argues that this perception is based on a myth, challenging readers to reconsider the intricate relationship between corporate behavior and national institutions and cultures. This thought-provoking book is essential for anyone interested in international business and the evolving landscape of global commerce. Discover how the actions of corporations reflect and interact with the unique characteristics of different nations, and gain a deeper understanding of the true nature of globalization.