Multilatinas

Discover the intricate world of Latin American multinational enterprises with Multilatinas by Veneta Andonova, published by Cambridge University Press in 2022. This comprehensive study delves into the internationalization strategies of sixty-two prominent Latin American companies, utilizing extensive survey-based data to analyze their organizational resources and environmental contexts. Spanning 379 pages, this insightful book serves as an essential resource for graduate students specializing in international business, particularly those with a focus on Latin America. Additionally, it offers valuable perspectives for executives and practitioners operating within the Latin American market. Enhance your understanding of strategic planning and economic conditions in this dynamic region with Multilatinas.