Mission and Money

"Mission and Money" by Burton Allen Weisbrod is a groundbreaking exploration of the higher education industry, published by Cambridge University Press in 2008. Spanning 356 pages, this insightful hardback delves beyond the typical focus on elite universities to provide a comprehensive analysis of revenue sources such as tuition, donations, research, patents, and endowments. Weisbrod's original research also examines critical aspects like lobbying, distance education, and the global market, alongside the roles of advertising, branding, and institutional reputation. This book is an essential read for educators, policymakers, and anyone interested in understanding the financial dynamics that shape universities and colleges today. Discover how "Mission and Money" challenges conventional narratives and offers a fresh perspective on the financial landscape of higher education.