MetricsMan

Discover the essential insights and best practices of public relations and social media research in MetricsMan by Don Bartholomew. Published by Business Expert Press in 2016, this comprehensive guide spans 207 pages, offering a deep dive into the evolution of measurement in the PR industry.

In MetricsMan, Bartholomew explores critical topics such as Return on Investment (RoI), the influential Barcelona Principles, and effective social media measurement techniques. He also addresses the complexities of marketing mix modeling and the ongoing debate surrounding advertising value equivalents. This book is an invaluable resource for professionals seeking to enhance accountability within the PR profession.

Whether you're a seasoned expert or new to the field, MetricsMan will equip you with the tools and knowledge necessary to navigate the ever-changing landscape of public relations and social media metrics.