Marketing Tourism Products

Discover the essential insights of tourism marketing with Marketing Tourism Products by Cengage Learning EMEA. This comprehensive guide, published in 1996, spans 564 pages and is designed specifically for students and aspiring managers in the tourism, leisure, and hospitality sectors. The book delves into the unique aspects of marketing within tourism management, highlighting how tourism products differ from traditional goods and services. With a clear and concise presentation, it equips readers with the knowledge to understand the intricacies of marketing in this dynamic industry. Ideal for those looking to enhance their understanding of tourism marketing strategies, this new edition is a must-have resource for anyone passionate about the field.