Marketing the e-Business

Discover the intricacies of online marketing with Marketing the e-Business by Lisa Harris. Published by Taylor & Francis Ltd in 2007, this insightful second edition spans 362 pages and delves into the challenges and strategies of e-marketing across various business types.

Through a series of compelling case studies and supplementary web materials, this book provides a thorough examination of effective marketing strategies tailored for the digital landscape. Lisa Harris emphasizes the practical benefits of e-marketing, showcasing it as a powerful tool to enhance business efficiency and effectiveness, rather than merely a revolutionary concept.

Whether you're a business professional or a student of economics, Marketing the e-Business is an essential resource for understanding the dynamics of internet marketing and its impact on retail industries. Enhance your knowledge and navigate the world of electronic commerce with this comprehensive guide.