Marketing Research

Discover the essential guide to market research with "Marketing Research" by Raymond Kent, published by Cengage Learning EMEA in 2006. This comprehensive textbook, spanning 592 pages, is specifically designed for post-introductory marketing undergraduates and postgraduate students. It offers an in-depth exploration of various approaches, methods, and applications of market research, focusing primarily on European and international contexts. With a balanced perspective, the book compares and contrasts research from both academic and client-based viewpoints, making it a valuable resource for anyone looking to deepen their understanding of the market research field. Enhance your marketing knowledge and skills with this indispensable textbook that bridges theory and practical application.