Marketing Modernity

Discover the fascinating world of early film exhibition in Marketing Modernity by Joe Kember, published in 2009 by the University of Exeter. This insightful study spans 304 pages and delves into how early cinema was shaped by a rich tapestry of performance traditions, including magic lantern lectures, fairground shows, and variety theatre. Kember expertly illustrates that before the establishment of screen acting as a distinct discipline and the rise of iconic film personalities, cinema drew its human dimensions from these diverse influences. Perfect for film enthusiasts and scholars alike, this hardback edition offers a unique perspective on the evolution of cinematic art. Explore the connections between past and present in this compelling read that is sure to enhance your understanding of film history.