• Book cover of: Marketing Management. By: Fred Selnes

Marketing Management

Fred Selnes

€177,03
€177,03 €182,50 Myynti

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Autorius Fred Selnes
Leidimo metai 2024 m.
Puslapių skč. 360 psl.
Viršelis Kietas viršelis
ISBN 9781529624250

Marketing Management

This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.

Book cover of: Marketing Management. By: Fred Selnes

Marketing Management

€177,03
€177,03 €182,50