Marketing Intelligence, Part A

Discover the future of marketing with Marketing Intelligence, Part A by Mudita Sinha, published by Emerald Publishing Limited in 2025. This insightful hardback spans 248 pages and delves into how digitalization has revolutionized the marketing landscape. Explore the profound changes in consumer behavior, purchasing processes, and consumption habits brought about by the digital age. This comprehensive work provides the latest research on the challenges and opportunities that arise from the evolving intersection of digitalization and marketing. Whether you're a marketing professional or an academic, this book is an essential resource for understanding the complexities of modern marketing strategies. Stay ahead of the curve and enhance your knowledge with this indispensable guide.