23 % alennus

Marketing in Healthcare-Related Industries

€64,74 €84,16
Mukaan Robert Hinson
Pristatymas gali užtrukti 2-3 sav.

Nopea toimitus

294 psl.

2020 m.

Minkštas viršelis

Viivakoodi: 9781648021060
Kuvaus

This book explores healthcare marketing complexities. It offers insights for scholars and practitioners, with mini-cases and a marketing tool kit. The book addresses challenges like changing disease patterns and technology-driven interventions, emphasizing strategic marketing to deliver value and sustain confidence.
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