Marketing Green Building Services

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312 psl.

2007 m.

Minkštas viršelis

Viivakoodi: 9780750684743
Kuvaus

Presents information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm' strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, this book examines the important market segments for green buildings.