Marketing As Strategy

Discover the transformative insights in Marketing As Strategy by Nirmalya Kumar, published by Harvard Business Review Press in 2004. With 288 pages of in-depth analysis, this essential read addresses the growing frustration among CEOs regarding marketing's effectiveness in delivering tangible results. Kumar argues that while traditional marketing functions may have diminished in relevance, the importance of adopting a marketing mindset—centered on customer focus and market orientation—has never been more crucial for organizations. This book is a must-have for business professionals looking to enhance their strategic planning and sales & marketing efforts. Dive into the world of marketing redefined and learn how to leverage it for sustainable success.