Marketing and Dysfunctional Consumer Behaviour

Discover the intriguing interplay between marketing practices and dysfunctional consumer behavior in the insightful book, Marketing and Dysfunctional Consumer Behaviour by renowned authors from Springer International Publishing AG. Set to be released in 2025, this hardback edition spans 132 pages and delves deep into the complexities of consumer psychology.

This essential read focuses on two significant behavioral addictions: compulsive buying and problematic gambling. By examining how marketing strategies influence these behaviors, the book provides valuable insights for marketers, psychologists, and consumers alike. Whether you are a professional in the field or simply curious about the impact of marketing on consumer habits, this book is a must-have addition to your collection. Stay ahead of the curve and understand the nuances of consumer behavior with this compelling exploration.