Marketing and Design in the Service Sector

Discover the transformative insights of Marketing and Design in the Service Sector by Saloomeh Tabari, published by Emerald Publishing Limited in 2024. This hardback edition spans 216 pages and offers a practical, evidence-based approach to enhancing customer experiences within the service industry.

Tabari delves into the interplay between tangible elements, interior and exterior design, and spatial considerations to elevate service performance. By examining the intricacies of space-scape and design-scape, this book provides valuable strategies to better meet customer needs and desires. Perfect for professionals in marketing and design, this comprehensive guide is essential for anyone looking to enrich their service offerings and create memorable customer interactions.

Elevate your understanding of customer experience with this insightful resource that bridges the gap between design and marketing in the service sector.