Marketing Analytics

Discover the essential guide to understanding the world of marketing analytics with Marketing Analytics by A. Mansurali. Published by Apple Academic Press Inc. in 2023, this hardback edition spans an impressive 350 pages of insightful content. This book offers a comprehensive overview of marketing analytics, integrating advanced machine learning methods for data analysis that streamline the process of building analytical models.

Delve into key topics such as segmentation and targeting, statistics, marketing metrics, consumer buying behavior, and innovative neuromarketing techniques. Additionally, explore the realms of new product development and the critical analysis of web and social media metrics. Whether you are a marketing professional, a student, or simply interested in the field, Marketing Analytics is an invaluable resource that equips you with the knowledge to excel in today’s data-driven marketing landscape.