Marketing Accountability for Marketing and Non-Marketing Outcomes

Discover the transformative insights of Marketing Accountability for Marketing and Non-Marketing Outcomes by V. Kumar, published in 2021. This essential book spans 360 pages, delving into the critical aspects of marketing accountability that extend beyond traditional metrics. Kumar expertly broadens the marketing concept, emphasizing its role in creating a positive impact on society. Ideal for marketing professionals and academics alike, this book provides a comprehensive framework for understanding how marketing strategies can drive both commercial success and social good. Enhance your marketing knowledge and accountability practices with this enlightening read.