Market Makers

Discover the transformative era of inter-war Britain with Market Makers by Peter Scott, published by Oxford University Press in 2017. This insightful hardback spans 388 pages and delves into the emergence of mass markets for consumer durables, including furniture, radios, and various electrical and gas appliances. While iconic items like refrigerators, telephones, and automobiles didn't penetrate the mass market until the 1950s, Scott expertly examines the pivotal role of 'market makers' during this dynamic period. He highlights how innovations from the United States significantly influenced British consumer markets, shaping the landscape of modern civilization. Ideal for history enthusiasts and those interested in consumer culture, this book offers a compelling narrative of economic evolution and market dynamics. Don't miss the chance to explore this fascinating intersection of innovation and consumerism in Britain!