Managing High-Tech Services Using a CRM Strategy

Discover the transformative power of technology in service management with Managing High-Tech Services Using a CRM Strategy by Donald F. Blumberg. Published by Taylor & Francis Inc in 2002, this insightful hardback spans 376 pages and delves into the integration of Customer Relationship Management (CRM) strategies within service organizations. Blumberg expertly guides you through rethinking traditional service business models and operational dynamics, enabling you to optimize your service business both strategically and tactically. Whether you are in advertising, customer service, or management, this book is an essential resource for anyone looking to enhance their understanding of high-tech service delivery. Equip yourself with the knowledge to elevate your business practices and stay ahead in the competitive landscape of service industries.