Managing Electronic Media

Discover the transformative insights of Managing Electronic Media by Joan Van Tassel, a comprehensive guide published by Taylor & Francis Ltd in 2017. Spanning 432 pages, this essential resource delves into the rapid technological advancements shaping the global marketplace and their profound effects on media organizations and their business strategies.

Joan Van Tassel expertly articulates the concepts and terminology that managers must grasp to navigate the evolving landscape of media. This book equips readers with the tools necessary to tackle market challenges and strategically position their organizations for success in an ever-changing business environment. Whether you are a seasoned professional or a newcomer to the field, Managing Electronic Media is your key to understanding and thriving in today's dynamic media landscape.