Managing and Marketing Radical Innovations

Explore the dynamic world of radical innovation with Managing and Marketing Radical Innovations by Birgitta Sandberg. Published by Taylor & Francis Ltd in 2011, this insightful paperback spans 272 pages, delving into the critical role of customer-related proactive behavior in the development of groundbreaking new products. Sandberg expertly combines comprehensive theoretical discussions with detailed international case studies, examining how five innovative firms harness proactivity to drive success. This book is an essential read for anyone looking to understand the intricacies of managing and marketing technological innovations in today’s competitive landscape. Whether you are a business professional, a student, or an entrepreneur, this work will equip you with the knowledge to navigate the challenges of radical innovation.