Managing and Marketing Radical Innovations

Discover the transformative insights in Managing and Marketing Radical Innovations by Birgit Sandberg and Birgitta Sandberg. Published by Taylor & Francis Ltd in 2008, this comprehensive hardback edition spans 288 pages and delves into the critical role of customer-related proactive behavior in the realm of radical innovation development.

Through a blend of rigorous theoretical discussions and detailed international case studies, the authors explore how proactivity influences innovation strategies across five distinct firms. This book is an essential resource for professionals and academics alike, seeking to understand the dynamics of technological innovations in management and marketing. Enhance your knowledge in the fields of Business & Economics, Management techniques, and New product development with this insightful read.

Unlock the potential of radical innovations and learn how to effectively market them in today’s competitive landscape!