Management and Marketing of Services

Discover the essential insights into the dynamic world of service management with Management and Marketing of Services by Peter Mudie. Published by Taylor & Francis Ltd in 2017, this comprehensive second edition spans 320 pages and is designed for both practitioners and students in the field.

This engaging text delves into critical topics such as relationship marketing, public sector challenges, and the definition of services. Gain a competitive edge through in-depth discussions on service expectations, pricing strategies, segmentation, and positioning. Explore the intricacies of the service encounter and the vital role of service employees in delivering exceptional customer experiences.

Whether you're a student aiming to deepen your understanding or a professional seeking to enhance your service marketing strategies, this book is a valuable resource that provides practical knowledge and insights into the service industries. Don't miss the opportunity to elevate your expertise in management and marketing of services!