Machine Age of Customer Insight

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240 psl.

2021 m.

Minkštas viršelis

Viivakoodi: 9781839096976
Kuvaus

The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.