Loyalty Management

Discover the transformative insights in Loyalty Management by Cristina Ziliani, a comprehensive guide that explores the evolution of loyalty strategies in the modern marketplace. Published by Taylor & Francis Ltd in 2025, this second edition spans 322 pages and is essential reading for marketers, business leaders, and postgraduate students alike. Ziliani and co-author Marco Ieva delve into contemporary themes and practices, providing a thorough understanding of how loyalty management has evolved over time. This book not only outlines the shifts in marketing thought but also offers practical guidance for implementing effective loyalty strategies. Enhance your knowledge and stay ahead in the competitive landscape with this indispensable resource.