LOIS Logos

Discover the brilliance of graphic design with LOIS Logos by the legendary George Lois, published by BIS Publishers B.V. in 2015. This captivating paperback features 204 pages filled with Lois's iconic logos, accompanied by his insightful commentary on what makes each design effective and memorable. In addition to showcasing his own work, the book includes a special chapter dedicated to world-renowned logos created by others, with Lois providing his expert analysis on their strengths. Whether you're a design enthusiast, a marketing professional, or simply curious about the art of branding, LOIS Logos offers valuable insights and inspiration. Dive into the world of graphic design and see why George Lois is considered an icon in the industry.