Irrational Consumer

Delve into the fascinating world of behavioral economics with Enrico Trevisan's insightful book, The Irrational Consumer. Published by Taylor & Francis Ltd in 2013, this engaging hardback edition spans 154 pages and serves as an essential guide for organizations aiming to better understand the motivations behind consumer behavior.

Trevisan expertly explores how contextual factors influence purchasing decisions, shedding light on the frameworks and dynamics that shape consumer choices. This book is a valuable resource for marketers, business leaders, and anyone interested in the psychology of buying. Discover how to effectively engage with customers and enhance your understanding of their decision-making processes. Don't miss out on this must-have primer that uncovers the complexities of the irrational consumer.