International Brand Strategy

Unlock the potential of your brand on a global scale with International Brand Strategy by Sean Duffy, published by Kogan Page Ltd in 2021. This insightful guide, spanning 272 pages, provides a clear and straightforward approach to navigating the complexities of international markets.

Learn how to effectively adapt your domestic strategies to thrive abroad, avoid common pitfalls, and seize lucrative market opportunities. Whether you're a seasoned marketer or a business owner looking to expand, this book equips you with the essential tools and knowledge to elevate your brand's presence on the international stage. Don't miss the chance to transform your brand strategy into a global success story!