International Advertising Law

Discover the comprehensive insights of International Advertising Law by Paul Jordan, a must-have resource for legal professionals and marketers alike. Published by Globe Law and Business Ltd in 2021, this second edition spans an impressive 640 pages, providing an in-depth analysis of crucial topics in advertising law.

This authoritative guide covers essential areas such as local complaints procedures, enforcement mechanisms, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing, and online behavioral advertising. Featuring contributions from leading experts across 30 jurisdictions, this book is an invaluable asset for navigating the complexities of international advertising regulations.

Whether you're a legal practitioner, an advertising executive, or a student of law, International Advertising Law will equip you with the knowledge and tools needed to succeed in the ever-evolving landscape of advertising. Don't miss out on this essential addition to your library!