Intentional Marketing

Discover the power of effective marketing with Intentional Marketing by Carol Ottolenghi, published by Bloomsbury Publishing Plc in 2018. This insightful guide, spanning 188 pages, is designed specifically for librarians looking to enhance their marketing strategies.

Intentional Marketing is a user-friendly and cost-effective resource that offers practical examples from various libraries. It empowers you to maximize your return on marketing investment (ROMI) by seamlessly integrating marketing theory with your library's in-house data. Learn to develop a comprehensive global strategy that will elevate your library marketing efforts to new heights.

Whether you're a seasoned librarian or just starting out, this book is an essential addition to your professional toolkit. Don't miss the opportunity to transform your library's marketing approach!