Intangible Cultural Heritage and Tourism in China

Discover the intricate relationship between intangible cultural heritage (ICH) and tourism in Junjie Su's insightful book, Intangible Cultural Heritage and Tourism in China. Published by Channel View Publications Ltd in 2023, this hardback edition spans 232 pages and delves into the rich ICH at the World Cultural Heritage site in Lijiang, China. Su expertly navigates the complexities of authenticity versus commodification, offering theoretical guidelines to foster sustainable ICH tourism through a people-centered approach. This essential read is perfect for scholars, tourism professionals, and anyone interested in the preservation of cultural heritage while promoting responsible tourism practices. Embrace the opportunity to deepen your understanding of ICH and its vital role in the tourism industry today.