Inside Project Red Stripe

Discover the intriguing journey of innovation in "Inside Project Red Stripe" by the esteemed team at "The Economist". Published by Triarchy Press in 2008, this engaging paperback spans 232 pages and chronicles the experiences of six staff members tasked with a bold challenge: to create 'the next big thing' for the company with a budget of GBP 100,000 and just six months to deliver results.

This insightful book delves into the dilemmas and challenges faced by the innovation team, offering readers a unique perspective on problem-solving in a fast-paced environment. "Inside Project Red Stripe" not only highlights the creative processes involved but also provides valuable strategies for tackling complex issues. Perfect for entrepreneurs, business leaders, and anyone interested in innovation, this title is a must-read for those looking to inspire change and foster creativity in their own endeavors.