Innovation Management

Discover the essential guide to navigating the intricate world of innovation management with Innovation Management by Keith Goffin. Published by Bloomsbury Publishing PLC in 2025, this comprehensive textbook spans 496 pages and is now in its fourth edition. Goffin's unique Innovation Pentathlon framework provides a structured approach that equips students with the tools necessary to excel in this dynamic field. Whether you're studying economics or seeking to enhance your understanding of innovation, this book serves as an invaluable resource for grasping the complexities of innovation management in today's rapidly evolving landscape. Perfect for students and professionals alike, Innovation Management is a must-have for anyone looking to thrive in the world of innovation.