Innovating for Sustainability

"Innovating for Sustainability" by Luca Berchicciá is an insightful exploration into the intersection of environmental concerns and new product development. Published by Taylor & Francis Ltd in 2008, this hardback edition spans 244 pages, making it a comprehensive resource for entrepreneurs and business professionals alike. Through an empirical study focused on the human-powered vehicle sector, Berchicciá delves into how the environmental ambitions of product developers and managers shape the creation of innovative products and services. This book is essential for anyone interested in sustainable development, green products, and the economic aspects of technological innovations. Discover how to effectively integrate environmental considerations into your business strategy and foster a culture of sustainability in your organization.