Influencer Marketing

Discover the intricate world of influencer marketing in Influencer Marketing by Lauren Gurrieri, published by Taylor & Francis Ltd in 2024. This insightful hardback edition spans 256 pages and offers a critical and interdisciplinary examination of influencer marketing practices. Dive into the complexities of how influencers shape consumer behavior and the broader societal implications of their reach.

The chapters in this book were originally published as a special issue of the Journal of Marketing Management, showcasing a rich tapestry of perspectives and research. Whether you're a marketer, academic, or simply curious about the evolving landscape of digital commerce, this book is an essential read for understanding the dynamics of influence in today's market.