Impact of e-Commerce on Consumers and Small Firms

Explore the transformative world of online shopping with Impact of e-Commerce on Consumers and Small Firms by Taylor & Francis Ltd. Published in 2020, this insightful paperback spans 280 pages, delving into the behavioral research surrounding the adoption of e-commerce by small businesses. This book meticulously examines how the Internet's accessibility reshapes consumer behavior and the transactional dynamics that emerge in this digital landscape. Perfect for entrepreneurs, marketers, and anyone interested in understanding the impact of e-commerce, this publication offers valuable insights into the new commercial realities that small firms face today. Stay ahead in the evolving market with this essential read from Bookshop.