Imagineering: Innovation in the Experience Economy

Discover the transformative power of experience design in "Imagineering: Innovation in the Experience Economy" by Gabrielle Kuiper, published by CABI Publishing in 2014. With 292 pages of insightful content, this book delves into the crucial relationship between companies and consumers, emphasizing the importance of understanding consumer preferences and behaviors. Kuiper introduces the concept of 'Imagineers'—designers who craft meaningful experiences that forge strong connections between consumers and brands. This essential read not only explores the rationale behind the growing demand for experiential marketing but also provides practical guidance on how to effectively design these experiences. Perfect for marketers, business leaders, and anyone interested in enhancing customer relations, "Imagineering" is your go-to resource for thriving in the experience economy.