Iconoclast

Discover the transformative power of innovation in Iconoclast by Gregory Berns, published by Harvard Business Review Press in 2010. This insightful book, spanning 272 pages, delves into the essential role of iconoclasts—those rare individuals who challenge conventional wisdom and achieve the seemingly impossible. Berns explores the neurological constraints that hinder innovative thinking, providing a fascinating look at the psychology behind creativity. Perfect for anyone interested in psychology, neuropsychology, and the dynamics of industrial innovation, this first trade paper edition is a must-read for aspiring leaders and thinkers. Uncover what it takes to become an iconoclast and drive meaningful change in your organization.