Icon Project

Discover the profound insights of Leslie Sklair in his compelling work, Icon Project, published by Oxford University Press Inc in 2017. This thought-provoking hardback spans 352 pages and delves into the intricate relationship between architecture and society within the realm of capitalism. Sklair argues that the transnational capitalist class employs two distinct forms of iconic architecture: unique icons, celebrated as masterpieces crafted by renowned architects like Frank Gehry and Zaha Hadid, and typical icons that replicate elements of these unique designs. Both serve to convey a powerful ideological message centered on the culture-ideology of consumerism. This book is essential for anyone interested in the intersection of architecture, culture, and economic systems, offering a critical perspective on how built environments shape our consumer-driven world.