How Not to Sell

Discover the secrets to successful selling in Mike Wicks' insightful book, How Not to Sell, published by HarperCollins Focus in 2020. With 144 pages of expert advice, Wicks delves into the common pitfalls that can hinder even the most dedicated sales professionals. Are you making the right calls and delivering flawless pitches, yet still struggling to close deals? This book will help you identify and rectify the mistakes that may be holding you back from achieving your sales goals.

Wicks combines practical strategies with engaging anecdotes to provide a fresh perspective on the sales process. Whether you're a seasoned salesperson or just starting out, How Not to Sell is an essential guide to refining your approach and boosting your success in the competitive world of sales. Don't miss out on the opportunity to transform your selling techniques and achieve the results you desire.