How Coca-Cola Took Over the World

Discover the captivating journey of one of the world's most iconic brands in How Coca-Cola Took Over the World by Giles Lury. Published by LID Publishing in 2017, this engaging paperback spans 192 pages and delves into the fascinating stories behind Coca-Cola's global dominance. Lury expertly explores the marketing strategies and brand-building tactics that have made Coca-Cola a household name, providing invaluable lessons for businesses and marketers alike. Whether you're a marketing professional or simply curious about the power of branding, this book offers insights that are both informative and inspiring. Join Lury as he unpacks the secrets of Coca-Cola's success and learn how these principles can be applied to your own ventures. Perfect for anyone interested in brand name products and marketing, this book is a must-read for those looking to understand the dynamics of global branding.