23 % alennus
Historical Research in Marketing Management
Key Issues in Marketing Management
Myyntihinta
€45,99
Tavallinen hinta
€59,79
Yksikköhinta
/
Ei käytettävissä
Mukaan Mark Tadajewski
Kuvaus
This wide-ranging collection explores the historical dimensions of marketing management, focusing on three themes; historical method, marketing history, and the history of marketing thought. This book was originally published as a special issue of the Journal of Marketing Management.
Historical Research in Marketing Management