17 % alennus
Healthcare Relationship Marketing
Strategy, Design and Measurement
Myyntihinta
€161,00
Tavallinen hinta
€193,20
Yksikköhinta
/
Ei käytettävissä
Mukaan Ira J. Haimowitz
Kuvaus
Offers a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. This book is suitable for readers working in pharmaceutical marketing or sales and who may not have exposure to the particular disciplines of relationship marketing and direct response measurement and optimization.
Healthcare Relationship Marketing