Green Marketing Perspectives

Discover the transformative power of sustainable marketing with Green Marketing Perspectives by Sonu Dua, published by Emerald Publishing Limited in 2025. This insightful hardback explores the profound impact of the Green Concept's emergence and how businesses are adapting their marketing strategies to incorporate eco-friendly and sustainable messaging. Spanning 344 pages, the book presents real-world case studies from across the globe, illustrating how companies successfully leverage green initiatives to achieve business success. Ideal for marketers, business professionals, and anyone interested in the intersection of sustainability and commerce, this book is a must-read for those looking to understand the future of marketing in an environmentally conscious world.