Green Marketing in Emerging Economies

Discover the transformative insights of "Green Marketing in Emerging Economies" by Emmanuel Mogaji, published by Springer Nature Switzerland AG in 2022. This engaging hardback edition spans 279 pages and delves into the vital role of green marketing within the sustainability discourse. As the conversation around eco-friendly practices expands, this book focuses on essential topics such as green product development, innovative marketing strategies, and effective green advertising. Mogaji's comprehensive exploration provides valuable knowledge for businesses and marketers looking to thrive in an increasingly environmentally-conscious market. Enhance your understanding of green marketing and its application in emerging economies with this essential read.