Global Strategies in Retailing

Asian and European Experiences

Routledge Studies in International Business and the World Economy

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254 psl.

2019 m.

Minkštas viršelis

Viivakoodi: 9780367867492
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Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy.