Global Branding and Country of Origin

Discover the intricate world of global marketing with Global Branding and Country of Origin, a compelling collection edited by leading marketing scholars. Published by Taylor & Francis Ltd in 2014, this hardback edition spans 132 pages and offers invaluable insights into both domestic and multinational strategies for understanding global consumers. Originally featured as a special issue of the Journal of Global Scholars Marketing Science, this book presents cutting-edge research that is essential for marketers aiming to navigate the complexities of global branding. Enhance your knowledge and stay ahead in the competitive landscape of marketing with this essential resource.