From Satellite to Single Market

Discover the profound impact of television on European cultural identity in "From Satellite to Single Market," authored by a knowledgeable expert in the field. Published by Taylor & Francis Ltd in 1998, this hardback edition spans 312 pages and delves into the challenges faced by European public service broadcasters amidst the rise of new communication technologies. This insightful book examines how these broadcasters adapted to an evolving media landscape and contributed to the formation of a cohesive European identity. Ideal for scholars, media professionals, and anyone interested in the intersection of culture and technology, "From Satellite to Single Market" offers a compelling exploration of the role of television in shaping modern Europe. Enhance your understanding of media's influence on society by adding this essential title to your collection.