From Marginal to Mainstream

Discover the transformative insights in From Marginal to Mainstream by Helen Edwards, published by Kogan Page Ltd in 2023. This compelling paperback spans 264 pages and is essential for anyone looking to navigate the evolving landscape of brand strategy. Edwards expertly illustrates how both legacy and mainstream brands—across B2B and B2C sectors, as well as product and service companies—can leverage marginal behaviors to unlock new avenues for growth. This book is a must-read for marketers, business leaders, and innovators aiming to stay ahead in today's competitive market. Embrace the potential of unconventional strategies and learn how to turn marginal behaviors into mainstream success.